Purpose:

Design and implement the E Commerce / Digital Communication Strategy. Responsible for the Ecommerce Vertical Revenue growth and retention through both own site & other ecommerce retail sites where seller accounts offer advertising services, example Amazon.

Areas of Responsibility

- Design & Implement digital marketing communications for Traffic, new user acquisition, return on AD spends.

- Developing roadmaps to ensure ecommerce portfolio is executed well across all businesses

- Tracking and monitoring performance for all digital content projects, Utilising web analytics to improve business performance

- Managing storefront & working closely with tech teams to innovate for better conversion.

- Research and discover new trends and technologies in order to improve website performance

- Managing digital marketing channels across PPC, SEO, Display, affiliates and email marketing and social media

- Maximising sales across the company's online product range

- Ensuring that the website delivers a great customer experience; ensuring content is engaging

- Liaising with the inventory and purchasing teams for newly available stock to advertise

- Working with brand teams to digitally propagate brand creatives in the best manner to achieve results.

Operating Network

External: Agencies, Large Ad platforms, content writer and creative team

Internal: Marketing, Manufacturing, Finance, Procurement, Research, Product Development, Quality, R&D, Legal, TM, Sales & Logistics team

Education & Relevant Experience

- MBA with 6 - 10 Years of relevant experience

- Knowledge and Business Understanding-

- Knowledge of Performance Marketing, Social Media Marketing, Content Marketing, Search Engine Marketing (PPC) and E-commerce

- Experience in handling and monitoring an agency, running multiple campaigns and ensuring real-time optimization of all digital efforts to make the most of the budgets.

- In-depth knowledge of various social media platforms, best practices, and website analytics.

- Highly creative with excellent analytical abilities.

- Outstanding communication and interpersonal skills.

- Up-to-date on the latest trends and technologies in digital marketing.

Skills: Budget Management skills, Business Acumen; Planning and coordination skills; Relationship building skills; Influencing skills, Analytical Skills

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