Manager - Digital & Performance Marketing - Internet/Online

Digital/Performance Marketing Manager

Responsibilities:

- Lead budget allocation and planning of digital marketing campaigns to drive user acquisition

- Execution of campaigns across channels (SEO/SEM, Google - Display/ Shopping/ Search/ YouTube/ Discovery, Facebook, Instagram and other social channels, Programmatic) to meet key performance metrics

- Drive and monitor A/B and multivariate experiments to optimize key performance metrics; Analyse findings, present recommendations and scale as necessary

- Brainstorm new and creative growth strategies. Identify trends and insights, and optimize spend and performance based on the insights

- Measurement and reporting of the performance of digital marketing campaigns and assess against goals (return on investment and performance metrics)

Requirements:

- Able to collaborate effectively across teams such as Product, Brand, Content & Design

- Must be data driven with strong problem solving and analytical skills

- Prior experience in Analytics & Product Management is a plus

- High degree of ownership in taking things to completion