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17/08 Rohit Gupta
Co-Founder & Director at Maquette Consulting Group

Views:255 Applications:108 Rec. Actions:Recruiter Actions:10

Manager - Digital Performance Marketing - Consumer Durables (5-8 yrs)

Delhi NCR Job Code: 1302428

Manager - Digital Performance Marketing

Digital Marketing Manager, A specialist works to deliver sales online or offline through digital landscape, including driving conversions via omnichannel approach (online and offline). This includes managing marketplaces (Amazon/Flipkart), portals & agency. This candidate executes campaigns, Display & Search, work on enhancing customer journey (UI/UX) and ensures share of voice & brand equity/visibility in the digital medium landscape with a targeted ACOS/ROI. This includes working on the end-to-end customer journey to drive a best-in-class experience from running marketing campaigns, alignment on landing pages, customer's journey online and offline.


- Execution of performance marketing strategies for marketplace (eg Amazon & Flipkart) business.

- Responsible for lower funnel (on-portal) performance marketing. Managing budgets and delivering on ACOS.

- Develop and execute campaigns: Display/Search and ensures share of voice & brand equity/visibility.

- Plan product mix, campaign optimization with partners.

- Delivering on brand metrics across the funnel- Discover, Awareness, Engagement, Consideration, Conversions & organic reach increase.

- Driving innovation with Pureplayer platforms: promotional calendars, programs, new product launches, and other marketing projects.

- Responsible for enhancing customer journey experience, Content enrichment & UI/UX (company website and on platforms).

- Evaluate emerging technologies. Provide thought leadership and perspective for adoption wherever appropriate.

- Devise & run an overarching acquisition strategy - CDM / defining targeting cohorts / use re- marketing/re-targeting.

- Driving lead generation campaigns (primarily on Meta). Following up on leads and conducting research to identify potential customers.

- Managing our leads to ensure consistent site traffic growth, maintaining our lead databases and tracking lead sources.

- Driving sales closure with offline sales team with tracking and pipeline report management.

- For D2C work closely with content marketing and other teams to build the right content targeting framework across customer cohorts to maximize conversion.

- Monitor Call Centre team (via vendor) for lead qualification, disposition, audit and deliverables on their KRAs for lead qualification rate.

- Examine consumer digital search data from agencies like google & gather insights to develop the content in accordance with customer requirement.

- Work closely with Marketing Analytics and Business Intelligence teams to identify and convert data analysis into actionable insights for customer acquisition.

- Audit and improve acquisition user journeys at call centre and drive continuous improvement through testing.

- Analysis and actionable basis various reports.

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

Women-friendly workplace:

Maternity and Paternity Benefits

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