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Manager - Digital Media Planning & Buying - Digital Marketing Agency (5-8 yrs)
Responsibilities:
- Create and present strategic digital media plans based on sound analytics, supported by data
- Developing innovative solutions to continuously position as a cutting-edge source for digital media strategy
- Deploying appropriate technology platforms to find and engage with key target audience segments
- Create digital media strategy and campaign plans to meet client objectives (propose, iterate as needed)
- Fair understanding of performance marketing & therefore, lead performance planning & execution
- Manage and engage with client counterparts and internal account teams for key account assignments
- Well versed with planning tools to build a data driven approach & along with monitoring media trends & competitor's offerings
- Participate in new business pitches & annual media strategy for clients
Skills:
- Minimum 5-8 Years in digital media planning & strategy
- Prior experience applying a solution-orientated approach to problems and challenges
- Excellent communication skills, able to take feedback and input from others, while maintaining focus and drive on core objectives
- Strong understanding of Key Platform Capabilities (E.G. Google, Facebook, OTT, Ecom)
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