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06/06 Jyothi
Recruitment Consultant at Derive Recruitment Consulting Pvt. Ltd

Views:111 Applications:37 Rec. Actions:Recruiter Actions:21

Manager - Digital/Media Marketing - Internet/Online (5-12 yrs)

Bangalore Job Code: 1106630

The digital media manager will be accountable for Managing the digital media budgets, working closely with brand team, media agency and publishers for media planning in alignment with brand and org goals, competition activities and changing consumer market

- Media Strategy:- Translate brand objectives into media strategy and and go-to-market media plans

- Develop Media Plans: -Work closely with the media agency to develop media plans (Digital & Social) for the brand/portfolio as per briefs shared by the team. Evaluate and optimize the plans shared by the agency and work with brand team to close the plans

- Recommend impact properties/ integrations:- Pro-actively work with Media agency to recommend impact properties/integrations

- Media Insights:- Oversee, monitor and analyze market trends and competitive activity and share insights

- Media Analytics:- Work with partners and stakeholders to drive a analytics first approach to media spends by building media models to isolate, attribute and evaluate effectiveness of media choices

- Execution Excellence:- Work closely with agency, finance and brand leads to closely track, manage and report campaign performance. Execution of campaigns will be the core responsibility of someone looking at this role and having hands-on experience on tools, campaign set up, optimization, management and reporting is a must.

- This is not a performance/app marketing role but a digital brand marketing role

What the role will require one to do?

- Plan , execute & optimize upper funnel digital campaigns across DV360/ DCM / Facebook / Instagram & other digital publishers

- Media planning campaigns to help campaigns attain key business objectives

- Work with teams ( internal & external ) & guide them on planning & execution

- Work with team in ensuring 100% maintaining of data sheets on regular basis capturing campaign data at day, week & monthly level views

- Work with brand team & share critical data based insights that help them plan & create better creatives, both video & static.

- Ensure adaptation of latest digital practices & tools to drive higher efficiencies across media campaigns

- Own the key KPIs of brand funnel metrics on digital and planning and cost efficiencies

Women-friendly workplace:

Maternity and Paternity Benefits

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