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13/02 Pallavi Goyal
AGM - BD & Operations at Silverpeople

Views:4385 Applications:78 Rec. Actions:Recruiter Actions:4

Manager - Digital Marketing - University (5-8 yrs)

Chennai Job Code: 664448

We have the exciting opportunity with leading University for Chennai location for Digital Marketing Manager role

Job description:

- Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns

- Design, build and maintain our social media presence

- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)

- Identify trends and insights, and optimize spend and performance based on the insights

- Brainstorm new and creative growth strategies

- Plan, execute, and measure experiments and conversion tests

- Collaborate with internal teams to create landing pages and optimize user experience

- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points

- Instrument conversion points and optimizes user funnels

- Collaborate with agencies and other vendor partners

- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

- Part of strategy and execution of digital marketing initiatives for the campus

- Driving the initiatives through interaction with relevant stakeholders

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

Women-friendly workplace:

Maternity and Paternity Benefits

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