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22/06 Ruchi Rana
Lead Textile Hiring at StepupHR

Views:169 Applications:43 Rec. Actions:Recruiter Actions:43

Manager - Digital Marketing - Textile/Garments/Accessories/Fashion Industry (6-10 yrs)

Mumbai Job Code: 1114871

Digital Marketing Manager


Designation : Manager - Digital Marketing

Location : Head Office

Reporting to : HOD

Job Description/Desired Profile :

1. Plan and execute all web, SEO/SEM, marketing database, email, social media and display advertising campaigns

2. Design, build and maintain our social media presence

3. Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)

4. Identify trends and insights, and optimize spend and performance based on the insights

5. Brainstorm new and creative growth strategies

6. Plan, execute, and measure experiments and conversion tests

7. Collaborate with internal teams to create landing pages and optimize user experience

8. Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points

9. Instrument conversion points and optimize user funnels

10. Collaborate with agencies and other vendor partners

11. Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

12. End to End execution of marketing projects and campaigns, including ideation, creation of collaterals, distribution of collaterals in various media and measurement and analysis of impact.

13. Execution of Social Media Marketing efforts

14. Creation and execution of SMS and Email based marketing campaigns

15. Continuous review and active management of website and other online assets

16. Execution of Search Engine Optimization on a continuous basis

Education : Post graduate with 6-8 years of relevant experience

Skills Required :

- Up-to-date with the latest trends and best practices in online marketing and measurement

- Strong analytical skills and data-driven thinking

- Excellent knowledge of website analytics tools

- Excellent verbal and written communication

Women-friendly workplace:

Maternity and Paternity Benefits

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