Senior Recruiter at Talop
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Manager - Digital Marketing - Tech Digital Agency (3-7 yrs)
Please find the below details :
Company Name : Confidential (Tech Digital Agency)
Profile : Digital Marketing Manager/ Head
Location : Gurgaon
A bit on you : A marketing specialist, strategist, and tactician who can spend hours talking about the past, present, and future of marketing on Google and social. You collect creative ideas. You are comfortable wearing a number of hats on the marketing team- from creator to analyst- and deeply understand how all of the pieces fit together (especially in B2C).
You own three key things on your assignments or clients :
- The paid social media execution
- Paid search and video marketing execution
- Build a brand and drive revenue
Social Media :
- Creating robust social media marketing funnels
- Insightful audience, channel, competitor, and trend research to keep yourself and the stakeholders informed
- Crafting the foundational voice, tone, content themes, and messaging
- Social media implementation, amplification, and measurement
- Managing your scope of works to ensure deliverables are on time and budget.
- Directing the format and production of ad creative and social media content
- Developing detailed content calendars and plans for paid social channels
- Coordinating with remote team members
- Delegating creative and supporting activities effectively to your team
- Keeping your team informed every step of the way
Paid Search :
- Creating and executing a robust paid search marketing strategy
- Creating buckets of keywords for high and low relevancy
- Upscaling and downscaling of budgets as and when needed. Based on data and not on gut-feeling.
- Deep expertise in Programmatic advertising
- Read, understand and make amendments on marketing campaigns after reading data from analytics tools.
- Should be best friends with Google Analytics, Google Data Studio, Hotjar.