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08/04 Kamaljeet Kaur
Senior Recruiter at Talop

Views:190 Applications:60 Rec. Actions:Recruiter Actions:35

Manager - Digital Marketing - Tech Digital Agency (3-7 yrs)

Gurgaon/Gurugram Job Code: 911905

Please find the below details :

Company Name : Confidential (Tech Digital Agency)

Profile : Digital Marketing Manager/ Head

Location : Gurgaon

A bit on you : A marketing specialist, strategist, and tactician who can spend hours talking about the past, present, and future of marketing on Google and social. You collect creative ideas. You are comfortable wearing a number of hats on the marketing team- from creator to analyst- and deeply understand how all of the pieces fit together (especially in B2C).

You own three key things on your assignments or clients :

- The paid social media execution

- Paid search and video marketing execution

- Build a brand and drive revenue

Social Media :

- Creating robust social media marketing funnels

- Insightful audience, channel, competitor, and trend research to keep yourself and the stakeholders informed

- Crafting the foundational voice, tone, content themes, and messaging

- Social media implementation, amplification, and measurement

- Managing your scope of works to ensure deliverables are on time and budget.

- Directing the format and production of ad creative and social media content

- Developing detailed content calendars and plans for paid social channels

- Coordinating with remote team members

- Delegating creative and supporting activities effectively to your team

- Keeping your team informed every step of the way

Paid Search :

- Creating and executing a robust paid search marketing strategy

- Creating buckets of keywords for high and low relevancy

- Upscaling and downscaling of budgets as and when needed. Based on data and not on gut-feeling.

- Deep expertise in Programmatic advertising

Analytics :

- Read, understand and make amendments on marketing campaigns after reading data from analytics tools.

- Should be best friends with Google Analytics, Google Data Studio, Hotjar.

Women-friendly workplace:

Maternity and Paternity Benefits

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