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Manager - Digital Marketing - Strategy & Optimization - Media (3-5 yrs)
About Merito :
Merito is a curated talent platform where we identify, assess, and connect candidates for matching job opportunities. We are working with the mission to change the way hiring is done. The company is founded by a team consisting of alumni of IIM Ahmedabad, McKinsey with more than 2 decades of experience in recruitment, training, and coaching.
About Client:
We are hiring for the below role of our client who is premier Insight-driven Marketing platform, and a Google partner and has been ranked by Deloitte amongst fastest 50 tech companies in India.
Job Description - Manager Digital Media - Strategy & Optimization
If you enjoy rolling up your sleeves in an operationally intense start-up environment, and if you love connecting the dots in complex patterns to discover new opportunities, this role is for you.
What You Will Do :
- Management of paid media execution, in line with target yields and spend levels.
- Managing a team of campaign analysts/ media planners / account executives to train them on 360-degree growth into campaign management & account management
- Formulate account strategies and do engaging presentations and run business reviews (weekly, monthly, quarterly) with multiple levels of stakeholders internally and externally. Setting expectations both internally and externally.
- Tracking regular key performance metrics. Proactive risk management. Suggesting course correction and optimization of the campaigns
- Collaborate with Sales leaders to develop an optimal lead contact and conversion strategy for the sales team, with alignment on sales contact strategy
Requirements :
Qualifications and Experience:
- Bachelor's or master's degree in a quantitative discipline with 3+ years of relevant experience.
- Proficiency with digital marketing platforms and technologies - Adwords, Facebook, Linkedin & affiliates.
- Prior experience in managing teams of 3+
- Excellent communication skills, negotiation skills and presentation skills.
- Strong analytical, problem-solving and execution skills.
Benefits : Salary + ESOP
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