Manager - Digital Marketing - Startup

- Own all-digital channels: Take ownership of companies digital strategy and manage all digital channels to drive awareness, consideration, conversion, and acquisition. Manage all stages of the lifecycle from ideation to media planning to optimization and performance analysis

- Develop and Drive Digital Campaigns: Design and deliver multi-channel digital campaigns (paid, social, display, search) that reach target audiences, generate leads, acquire new customers, and fuel growth. Drive highly targeted campaigns basis content affinity of relevant segmented audience cohorts

- Influence the Customer's Journey through digital channels: Leverage data-driven marketing to identify patterns and opportunities for innovation and make optimization recommendations across the buyer's journey. Scale retargeting effort to engage site visitors and returning customers.

- Track & forecast digital spend and RoI: Manage channel spend and budget process to meet growth and ROI targets, including monthly forecasts and reporting. Generate weekly and monthly reporting for all major metrics, goals tracking, revenue tracking, and other initiatives

- Optimize conversion rates: Maximize campaign ROI via rigorous A/B and split tests into website and landing pages, and help optimize copy, creative and audience targeting. Establish processes for monitoring, measurement, and optimization through institutionalizing performance marketing metrics that correlate to business impact

- Provide recommendations and execute strategies for campaign structuring, targeting across platforms, and other facets of ad-optimization

- Strong Knowledge of CPC, PPC, Search ads, Display Ads, and Remarketing Knowledge of running PPC campaigns on Instagram, Facebook, Linkedin, Twitter, YouTube, etc.

- Identify, interpret, monitor and capitalize on social media trends as well as provide new social media strategy recommendations

- Adept at using multiple ad-networks such as FB Ads, Google Adwords, Taboola, InMobi, etc