Manager - Digital Marketing - Retail - IIM/ISB/MDI/FMS

Job Description : Manager - Digital Marketing

Purpose of the Role :

Looking for a result driven Digital Marketing professional who will plan, implement and manage the overall digital marketing strategy. Develop strong and innovative digital marketing strategies, to drive traffic to company pages and generate interest in company products and services. Create engaging written, graphic, and video content while staying up-to-date on latest marketing technologies and social media.

Roles & Responsibilities :

Work as the single point resource for all marketing activities related to digital marketing, e-commerce & social media for all brands and maximizing the digital spends.

- Coordinate with Hong Kong Marketing team, Visual Merchandising teams based in country, global offices for approvals and inputs for all marketing activities in India.

- Will be responsible for digital marketing budgets, go-to-market calendars, campaign strategies, tactics, action plans and timelines.

- Liaise with various teams for maximizing digital marketing effectiveness.

- Write & optimize the content on all social media channels

- Track and analyze website traffic flow and provide regular internal reports

- Attain key performance indicators such as reducing the website bounce rate, increasing dwell time or improving conversion

- Continually work on the Search Engine Optimization of the website(s)

- Plan, order and procure marketing materials, media and other resources as needed within Authority-to-Commit guidelines and budgets, and ensure timely and high quality delivery.

- Monitor, analyze and report on all digital marketing activities on a regular basis.

- Review new technologies and keep the company at the forefront of developments in media.

Qualification & Experience :

- 5-8 years of experience in Digital Marketing

Qualification : Post Graduation specializing in areas of Marketing preferably from premier institutes.

Skill Sets required :

- Excellent communication skills: To devise & edit content for various digital platforms

- Good Project management skills

- A good team player

Location : Bangalore

Reporting Structure :

Reports to : Head of the Department