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Associate Consultant at Antal International
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Manager - Digital Marketing - Retail Chain (3-7 yrs)
Hiring a Digital Marketing Manager @ Mumbai for a fastest growing generic medicine focused retail chain in Mumbai.
Job Description:
- Drive traffic to stores and Online/ app through various online intervention:
- Developing online marketing programs and driving acquisition through social media activation, performance campaigns, search interventions, content associations. Effectively track all programs with predefined KPIs and doing course corrections. Should have handled all key social media channels with an in-depth understanding of new-age trends, expertise in devising strategies based on each platform TG orientation. Develop online campaigns for driving generic and Generico
Online Associations :
- Building brand awareness through strategic tie-up and development programs (Native articles, LBB, health apps, health sites, visibility through allied associations )
Trends :
- Watch on trends and ensuring intervention in association with content team
Ecom & App :
- Support in liasoning with tech team for eCommerce and App. Driving downloads, bounce rate,DAC programs and analysis
ORM :
- ORM managements
Content :
- Identify strategic content buckets and drive the development of content through agencies & 3rd Party vendors
- Identifying & activating levers for user Engagement, Retention & Growth
- Support in developing speciality content for targeting critical care by liaising with Specialty doctors and other key stakeholders
CRM :
- Driving exclusive CRM programs for online platforms and strategic tie ups (Discount codes,), Driving content to improve engagement for CRM
Brand building through digital :
- Assist in building brand equity through creations & execution of various digital programs / Rolled across all our & external digital assets
- Build care ecosystem through new developed products /brands on online platforms
- Note - Candidates only from E-Commerce B2C segment apply.
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
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