Manager - Digital Marketing - Retail/BFSI/Hospitality

Essential for candidate:

- 3 years of experience in Online Marketing and Mobile App Marketing.

- At least 1 year experience in Marketing automation

- Experience SEO, SEM & Paid Marketing

- Knowledge of IBM's IMC/ Clevertap/ Webengage/ Smartech and similar tools for Customer Relationship Management.

- Handling customer acquisition and concepts of all facets of Email Marketing, SMS marketing, push notifications and other modes of reaching customers.

- Handling digital engagement, PPC, SEM campaign management, planning and retention with experience in retail, banks and travel industry

- Experience with technical integrations for various ad networks and tracking tools is desired.