Our client, a leading retailer based out of Delhi NCR, is looking to hire a DIGITAL MARKETING MANAGER, reporting to the Head of Marketing.   A brief JD is shared as below :   - Develop a consumer digital marketing strategy (owned, paid and earned media) to improve awareness, engagement and perception of products and categories   - Conceptualize and implement online campaign calendars for all new products, stores, offers and geographic areas.   - Own Media: Drive new stores, collection, corporate updates on bata.in   - Bought Media: Devise strategies to drive online traffic to the company website& offline stores.  - Influencing Offline retail purchase digitally: Understand consumer journey, info needs and digitize consumer journey. Track conversion rates and suggest improvements to the journey   - Social Media: Oversee the social media strategy, consumer engagement and online reputation management.  - Drive ongoing measurement and process improvements, including digital, audience engagement metrics and campaign ROI. Manage overall digital marketing deliverables, agencies and budget.  - Develop an overall consumer marketing & digital strategy for key sub-brands that are Digital First in terms of consumers- behavior &drive necessary behavior change   - Execute consumer marketing strategy across various offline and digital channels for key brands   - Establish and optimize a variety of partnerships, properties to enhance sub-brand proposition  - Content marketing: create content pillars relevant for key brands and execute across channels  - Influencer & Blogger engagement: identify, partner and run influencer marketing program

Delhi NCR

Manager - Digital Marketing - Retail 

Manager - Digital Marketing - Retail  ,Job Description for Manager - Digital Marketing - Retail  in SSA Consulting in  Delhi NCR for (8-15) years of experience. Apply Now!

Job Description for Manager - Digital Marketing - Retail  in SSA Consulting in  Delhi NCR for (8-15) years of experience. Apply Now!