Manager - Digital Marketing - Retail

Position Overview :

Job Title : Digital Marketing Manager

Primary Location : Mumbai

Job Purpose :

The person will be responsible for managing the online presence, social channels, run top of the funnel campaigns, demand generation campaigns and manage user experience across all the online platforms.

Roles and Responsibilities :

- The role is for a seasoned communication professional with a passion for digital marketing, brand building and content marketing. In this role you will provide digital first brand communication strategy and execution leadership. You will work closely with the marketing functional teams to develop and execute integrated marketing campaigns to drive e-commerce business objectives.

- The person will be heavily involved in shaping and driving communication content & create ideas across digital channels

- The role requires enthusiastic, self-motivated, flexible individual with strong leadership and collaboration skills.

- You should have the right mix of creative and strategic thinking with strong attention for detail.

- You will be required to work with cross functional teams, multi-task and be able to manage shifting priorities.

- Create and execute online presence strategy, user experience across platforms and regions

- Conceptualize, execute and scale up digital first brand campaigns (across paid, owned and earned media).

- Regular reporting and reviews with the Leadership and Business teams

- Track best practices, industry trends on digital marketing and implement them as required to improve campaign effectiveness and business impact.

- Suggest process improvements to improve effectiveness of campaigns

- Manage agency relationships and Ensure compliance with brand, digital, privacy and legal guidelines

- Good knowledge of Facebook & Google Ads.

- Should be data driven & able to ideate, conceptualize campaigns.

- Experience to handle decent sized Digital budgets, Keywords research and keywords competition Analysis

- Digital Strategist to coordinate our various digital mediums and assist our company in reaching specific goals.

Education & Experience :

- Post Graduate (Preferable) in marketing with minimum 5 years of experience in Digital Marketing Domain with a reputed organization