Manager - Digital Marketing - Paid Media - EdTech

Our client is a young well-funded Edtech firm based in Mumbai. Their founders and IIM alumni and they are catering to Domestic and International clients. They are looking to hire a smart, young Digital Marketing Manager to lead their Paid Media initiative.

The incumbent will be responsible for :

- Managing paid media lead generation efforts in India and overseas markets

- Ownership of entire lead funnel from ad experience to the landing page and slot booking

- Take inputs from the PreSales team to ensure accurate targeting of prospects

- Ensuring Cost Per Lead (CPC, CAC & ROI) within assigned budgets

- Ensuring lead quality levels and lead accuracy

- Deliver insights to the creative team on the kind of creatives that deliver

To qualify for this position you should :

- Have 4 - 7 years of experience in Digital marketing

- Have experience in Paid Media Management & Lead Generation

- Have a very good handle on CAC, CPC, ROI and other metrics

- Have experience on Ad platforms like Facebook, Google, Youtube, Affiliate marketing etc

- Have worked in D2C, B2C organizations