21/11 Chirag
Executive - Talent Search at Anther HR Solutions

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Manager - Digital Marketing - Paid Media (6-12 yrs)

Mumbai Job Code: 767230

Digital Marketing - Manager (Paid Media)


Job Purpose :

- This role will be responsible to lead all work in Digital Media Planning and Buying that will deliver key business KPI's to drive business growth

- This role will require the resource to be a maverick in performance driven campaigns

Job Responsibilities :

- Create a strategic framework to set and evaluate goals for every campaign

- Strategic bent of mind to lead our digital media strategy to deliver set business KPI's

- Focussed to l drive high quality traffic through data driven insights, to drive acquisition, activation of members into the programme

- Will need to be comfortable with daily campaign optimisation & ownership to meet Cost per lead, Cost per activation and other related goals

- Will need to conceptualize and work with visualizer & creative teams to build relevant segments basis specific creative ad formats.

- Ownership in management / control of media budgets for specific campaigns

- Excellent expertise / experience on Google Adwords, UAC, Programmatic- DBM and DCM is a must

- Should be comfortable working on latest bid management techniques

- Stay updated with latest developments and ensure InterMiles is the first to embrace new trends in digital marketing

- Should be proficient in working on DMP- 1st party, 2nd party, and 3rd party data sources to drive targeted campaigns

- Agency Collaboration, Search & Display team to create a detailed media plan towards meeting the goals of the campaign

- Curate insights from Adwords, FB Audience insights, DS and DCM on customer segmentation and journey. Validate optimisation hypotheses through A/B testing

- Track and report on Performance KPIs across all acquisition channels to optimise ROI, including highlighting potential investment tradeoffs between channels

Desired Candidate :

Qualification & Education : Bachelor's/PG Degree. Knowledge on best practices, principles on digital media

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

Women-friendly workplace:

Maternity and Paternity Benefits

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