Manager - Digital Marketing - OTC Segment - FMCG

- Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns

- Design, execute and monitor our ecommerce sales strategy and deliverables through a partnership with key marketplace partners like Amazon, Flipkart, 1mg, Pharmacy, etc

- Create our social media, content and community strategy and presence

- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)

- Identify trends and insights, and optimize spend and performance based on the insights

- Brainstorm new and creative growth strategies

- Plan, execute, and measure experiments and conversion tests

- Collaborate with internal teams to create landing pages and optimize user experience

- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points

- Instrument conversion points and optimize user funnels

- Collaborate with agencies and other vendor partners

- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate\

Key Delieverables

- Planning, development and execution of national digital programs and campaigns, including online advertising, web site strategy and design, social media, mobile, and deliverables

- Managing digital agency relationships, day-to-day production, as well as campaign budgets and schedules.

- Owning and maintaining site analytics, metrics, and campaign reporting.