Manager - Digital Marketing - Online Marketplace - IIM/FMS/MDI/IMT/IIT

Qualification - B. Tech(Only IITs) / MBA (IIMs,FMS,MDI,IMT)

Responsibility:

- Responsible for customer acquisition and retention metrics

- A holistic view of performance & branding opportunities

- Should have ran effective brand & performance digital marketing campaigns

- Drive digital online marketing channels such as Google, Affiliate, FB in coordination with respective channel managers

- Managing multiple internal as well as external partnerships / Affiliates to increase customer acquisition

- Planning and executing the yearly/quarterly/monthly marketing calendar. This includes working with the product/business/design/tech teams across the company to meet relevant customer value propositions and aligning on co-marketing goals.

- Go-to-Market: Create and execute go-to-market for various campaigns for Brand & performance objectives

- Understand the lay of the land of a 360-degree digital ecosystem to run the most effective marketing campaigns

Requirement:

- 1-3 years of digital marketing experience

- Experience in building, tracking and managing brand campaigns as well as performance initiatives

- Proven analytical skills and demonstrated ability to manage the business by the numbers. Must be metrics-driven.

- Excellent written and oral communication and presentation skills and the ability to express thoughts logically.

- High attention to detail and proven ability to manage multiple, competing priorities simultaneously with minimal supervision

- Strong team management skills with experience in hiring and developing top talent

- Excellent inter-team working skills to develop a strong partnership with partner, tech team and operating at leadership levels.

Company: Series D funded an online marketplace for pre-owned cars that endeavors to end the hassles involved in the process of buying and selling cars