Manager - Digital Marketing - Online Education

Digital Marketing Manager in Leading Online Education Company

- Driving performance marketing strategy on Installs, Lead Generations, Traffic and Re-marketing across Mobile & Web platform

- Leading Google Ads (Display&Video/Mobile/Search), Facebook, Affiliates & Other Channels in terms of planning and operations

- Owning new digital initiatives and hacks for better campaign optimization

- Leading planning and delivery of performance marketing budgets to achieve healthy CACs & LTVs by optimizing on creatives, targeting, and new channels

- Driving strategic projects with internal as well as external stakeholders to find and scale the new acquisition sources

- Building precise creative briefs for Design & Copy teams to deliver creatives

- Managing CRM tool and understanding the consumer journey cycle management

- Measuring & reporting on campaign performance and conduct in-depth analysis

- Collaborating with multiple internal teams to get the things done.