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Partner at Premier Consultants
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Manager - Digital Marketing - Online Education (4-6 yrs)
Digital Marketing Manager in Leading Online Education Company
- Driving performance marketing strategy on Installs, Lead Generations, Traffic and Re-marketing across Mobile & Web platform
- Leading Google Ads (Display&Video/Mobile/Search), Facebook, Affiliates & Other Channels in terms of planning and operations
- Owning new digital initiatives and hacks for better campaign optimization
- Leading planning and delivery of performance marketing budgets to achieve healthy CACs & LTVs by optimizing on creatives, targeting, and new channels
- Driving strategic projects with internal as well as external stakeholders to find and scale the new acquisition sources
- Building precise creative briefs for Design & Copy teams to deliver creatives
- Managing CRM tool and understanding the consumer journey cycle management
- Measuring & reporting on campaign performance and conduct in-depth analysis
- Collaborating with multiple internal teams to get the things done.
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