Manager - Digital Marketing - NGO

Role Responsibilities :

- Plan, own and execute all digital marketing initiatives including but not limited to SEM, email marketing, social media, affiliates and display advertising campaigns.

- Build on-page and off-page SEO

- Measure and report on performance, and assess these against goals such as ROI and KPIs.

- Optimize spend and performance based on trend insights.

- Brainstorm new creative growth strategies.

- Plan, execute, and measure experiments and conversion tests.

- Create landing pages and optimize user experience by collaborating with internal teams

- Evaluate end-to-end customer experience using analytical ability, looking across multiple channels.

- Instrument conversion points and optimize user funnel

Role requirements :

- Want to contribute, serve and do impactful work for the society

- Want to work with one of the best non-profit/start-up teams of India

- Enjoy working in a fast-paced environment and can stretch at work

- 4+ years of hands-on experience in digital marketing

- Strong data interpretation and analytical skills

- Good understanding and working knowledge of Google Analytics and other similar products

- Tier 1 engineering and/or management degree