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Manager - Digital Marketing - Media Firm - IIM/ISB/MDI/FMS (3-4 yrs)
Hiring for Toch.ai
Key Responsibilities:
- Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
- Design, build and maintain our social media presence
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI & KPIs)
- Identify trends and insights, and optimize spend and performance based on the insights
- Brainstorm new and creative growth strategies
- Plan, execute, and measure experiments and conversion tests
- Collaborate with internal teams to create landing pages and optimize user experience
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
- Instrument conversion points and optimize user funnels
- Collaborate with agencies and other vendor partners
Who we are looking for :
- 3-4 years of experience in digital marketing preferably in D2C SaaS along with appetite to learn
- Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate and motivate
- Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends) - Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
- Experience in setting up and optimizing Google Adwords campaigns
- MBA/Masters in the field of Marketing from a top tier college
- Comfortable working with numbers, making sense of metrics and processing figures with spreadsheets
- A sense of aesthetics and a love for great copy and witty communication
- Up-to-date with the latest trends and best practices in online marketing and measurement
- Excellent communication, presentation, networking and negotiation skills
- Able to thrive in a fast-paced dynamic startup environment; Conscientious, hard-working and driven to improve sales and activity performance beyond targets
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
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