Manager - Digital Marketing/Marketing Automation - BFSI/FMCG

Role Summary: Responsible for developing and executing digital marketing activities

Key Result Areas

- Liaise with the internal stake holders, managed services agency to understand & implement journey requirements

- Good understanding & hands-on experience of Adobe marketing & analytics stack

- Plan & execute personalized customer journeys leveraging the organization's marketing stack and schedule/trigger journeys in a time-bound fashion

- Creation & management of a campaign calendar for prospects & existing customer communication

- Automating cross-channel campaigns that leverage external analytics

- Daily optimisation of campaigns, A/B testing, Multivariate testing across different campaigns to achieve campaign objectives

- Test and troubleshoot campaigns, workflows, data issues, and other key marketing ops functions and ensure accurate synchronization between the Adobe Marketing Cloud

- Apply marketing automation best practices to - 

a) nurture new leads

b) generation of incremental business from existing customer base,

c) automation activities on website

- Proficient in designing brand communication. Should be able to write marketing briefs, write copy and work with designers / creative agency to bring communication to life

- Ensure compliance with the organization's communication rules and policies

- Good knowledge of independently configuring marketing tools for execution; experience with customizations

- Creating reports / dashboards for campaign metrics

E Skills Required

- Understanding of different digital marketing activities and tools

- Hands-on experience on digital marketing automation tools

- Should have deep understanding of tools including but not limited to Adobe Marketing Stack (Analytics, SEM, Campaign Management system), Google Analytics

- Good to have experience in: ahrefs, SEMRush, Google Adwords, Facebook ads

- The incumbent should have good communication skills. Must be able to articulate a good communication brief and evaluate creative content in line with the given brief

- Knowledge and understanding of the BFSI industry will be good but not mandatory

- Basic Computer skills including MS Office (Excel, PowerPoint, Word etc.)

- Good presentation skills - both in making decks as well as presenting thoughts and ideas

Essential Desired

Qualification Bachelor's Degree in any field MBA (Marketing \ Communication\ Media) or Masters with a leading institute

Experience 8-9 years