Manager - Digital Marketing - IT

Digital Marketing Manager, Job Description:

Duties/Responsibilities:

- Responsible for all the digital channels and uses them to drive brand awareness and generate leads. Planning and managing marketing campaigns that promote a company's brand, products, and services.

- Plan and execute all digital marketing initiatives like SEO, social media, content & email marketing

- Manage website content; responsible for developing, proofreading, and editing content. Collaborate with marketing, engineering, and design teams to ensure consistent brand messages across all solutions & service webpages.

- Review the webpages regularly and keep the content up to date; SEO optimization of webpages and ensure the website rises the ranks to the top of search engine results.

- Design, build and maintain our social media presence

- Develop new messaging for website content, marketing collateral, and campaigns

- Knowledge of SEO on-page and off-page optimization activities, can review the work of SEO vendors, and suggest changes for improvement

- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)

- Work with sales and engineering organizations to develop and execute successful inbound and outbound campaigns

- Collaborate with the engineering team to create new content for marketing collaterals

- Work with vendors, share requirements and review their tasks, provide suggestions, etc.

- Brainstorm new and creative growth strategies

- Collaborate with internal teams to create landing pages and optimize the user experience

- Collaborate with agencies and other vendor partners

- Evaluate emerging technologies. Provide perspective for adoption where appropriate

Required Skills/Abilities:

- Excellent verbal and written communication skills

- Essential writing skills required in digital marketing to effectively communicate with traffic and convert them into leads.

- Proven working experience in digital marketing

- Demonstrable experience leading and managing SEO/SEM, marketing database, email, and social media

- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate

- Experience in optimizing landing pages and user funnels

- Solid knowledge of website analytics tools (e.g., Google Analytics, WebTrends)

- Experience in setting up and optimizing Google AdWords campaigns

- Strong analytical skills and data-driven thinking Up to date with the latest trends and best practices in online marketing and measurement

- Understanding of semiconductor and systems market

- Experience in marketing automation tools, market research, and content creation

- Excellent organizational skills and attention to detail.

Education and Experience:

- Bachelor's degree in Business Administration, Marketing, or related field required.

- At least 5-6 years of relevant experience in digital marketing, social media strategy and implementation, preferable with a semiconductor product/services/eda company.