Manager - Digital Marketing - IT

Competencies :

Go-to-market Strategy

- Target Market and Competitive Research

- Product Positioning & Feature Conceptualization

- Managing Product Launches

- Content & Messaging Strategy

- Iterative Testing and Product Improvisation

- Consumer Journey Optimization

- Re-engagement Strategies

- Drive monetization strategy balanced by a customer centric approach

- Identify new revenue sources and optimize existing ones

- Maximize user LTV using a combination of best working and new market practices

- Analyze ROI from products and manage changes required for maximizing it

- Measuring progress & assessing the impact of these products based on agreed KPIs and Goals

- Monitor Key Customer Satisfaction Indicators

Ideal Candidate :

- You have 4 to 7+ of overall work experience

- You have 3 to 4+ years of relevant experience in marketing/product sales/online in a technology company or startup. And well versed with the compliances of social media updates

- You have the ability to collaborate and build relationships and influence decisions at multiple levels within the ambit of the Social Media platforms available.

- You have a passion for technology, and a keen eye to identify opportunity in an ever-changing landscape

- You have strong analytical skills geared towards iterative solution of user problems based with data

- You are proactive in your approach to problem solving and navigating ambiguity and complexity

- You have a customer-first approach with an innate curiosity to understand & improvise on user needs

- You are an expert communicator who can lead and manage relationships across organizational boundaries and vendor relationships

- Have experience in Google AdWords, PPC, CPC, ORM, Paid media, Social media, Media Buying, Digital campaigns, ecommerce, SEO, Email marketing Banners.

- Strong understanding of current online marketing concepts, strategy and best practice.

- Have experience in Managing online brand and product campaigns to raise brand awareness.