Manager - Digital Marketing - IT

Key Responsibilities:

Marketing Roadmap:

- Develop and execute annual and quarterly marketing plans.

- Define KPIs, campaign goals, and team deliverables.

Lead Generation & Funnel Management:

- Drive qualified leads through multi-channel campaigns.

- Run targeted outreach via LinkedIn, email, and social channels.

- Oversee cold outreach: emails, messaging, and calling.

LinkedIn & Social Media Marketing:

- Craft high-impact LinkedIn content.

- Launch paid LinkedIn ads with precise targeting.

- Boost audience engagement and follower growth.

Content & SEO Oversight:

- Manage content and SEO teams.

- Approve content calendars, keyword strategies, and blog topics.

- Ensure content quality, consistency, and alignment with SEO goals.

Website & Blog Strategy:

- Handle on-page and technical SEO.

- Maintain publishing cadence with keyword-focused blogs.

- Monitor SEO performance and traffic metrics.

Brand Positioning & Thought Leadership:

- Drive reviews/testimonials and guest podcast content.

- Support brand leaders in becoming industry thought leaders.

Partnerships & Co-Marketing:

- Develop referral systems and co-branded campaigns.

- Collaborate with partners and industry allies.

Events & Campaign Calendar:

- Maintain a monthly and quarterly campaign calendar.

- Lead execution for webinars and industry events.

Requirements:

- 5+ years in digital marketing (preferably B2B, SaaS, or D2C).

- Expertise in LinkedIn marketing (both organic and paid).

- Proficiency in tools like HubSpot, Mailchimp, Google Analytics, SEMrush.

- Strong knowledge of SEO, content, and campaign planning.

- Experience managing teams (SEO/content).

- Excellent copywriting, communication, and analytical skills.

- Proactive, self-starter with a test-and-optimize mindset.