Research Associate at Catenon
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Manager - Digital Marketing - IT (10-15 yrs)
- Online Marketing & Digital Branding Manager is responsible to lead the end-to-end digital marketing strategy, its plan & execution, to achieve the business goals.
- This position works closely with the CEO, with direct responsibilities of Inbound demand generation, conversion rate optimization, content positioning, content promotion, branding campaigns, SEO/PPC
- Strategy & Planning, Keyword Strategy and Online brand reputation management - with the help of his team.
- Develop and execute a results-driven, multi-platform online marketing & digital branding strategy and plan to ensure the business priorities are met.
- Lead a team of Marketing, Content and Design Specialists to implement online marketing activities including, SEO/SEM, demand generation, sales enablement etc.
- Create suitable content for brand creation, promotion, customer acquisition & nurturing
- Work closely with the stakeholders for funnel building, positioning, conversion &campaigns
- Track and measure the performance of all campaigns, and assess against goals
- Identify trends and best practices in digital marketing in the industry to develop strategies
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