Manager - Digital Marketing - Internet/Online

Job Description:

- Develop content strategy aligned with short-term and long-term marketing targets

- Collaborate with marketing and design teams to plan and develop site content, style and layout

- Create and publish engaging content

- Optimize content according to SEO

- Use content management systems to analyze website traffic and users engagement metrics

- Manage content distribution to online channels and social media platforms to increase web traffic

- Create lead magnets to build lead funnel and lead nurturing process

- Creating promotions with advertising managers.

- Understanding and developing budgets, including expenditures, research and development appropriations, return-on-investment and profit-loss projections.

- Handling social media, public relation efforts, and content marketing.

- Building brand awareness and positioning.

- Evaluating and maintaining a marketing strategy.

- Directing, planning and coordinating marketing efforts.

- Developing each marketing campaign from start to finish.

- Design and oversee all aspects of our digital marketing department including our marketing database, email, and display advertising campaigns.