Manager - Digital Marketing - Internet/Online

Job Responsibilities (SEM, Social Media, online Campaigns)

- Plan and execute affiliate, marketing database, email, social media and display advertising campaigns; Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints

- Identify trends and insights and optimize spend and performance based on the insights. Plan, execute and measure experiments and conversion tests

- To create campaigns that deeply integrate with our products

Experience:

- Demonstrable experience leading and managing SEM, affiliate marketing, email, social media and/or display advertising campaigns

- Highly creative with experience in identifying target audiences and devising digital campaigns that engage & convert

- Up-to-date with the latest trends and best practices in online marketing and measurement

Skill s:

- Graduate/PG Degree. Strong Analytical bent of mind preferred.

- Exposure to website analytics tools (e.g., Google Analytics, Kissmetrics,etc)

- Experience in setting up and optimizing Google Adwords, Facebook, Display media, affiliate marketing campaigns

- Strong analytical skills and data-driven thinking

- Experience in Pardot would be an added advantage