Mission (Why does this role exist?) and Scope (About the Job) : Why the role exists : The role of digital marketing manager is essential to Enphase and is critical to the rapid scaling up of the direct-to-consumer business at profitable levels Scope of responsibility : The job covers : - Lead generation for direct-to-consumer, through digital campaigns - All aspects related to planning and executing digital marketing campaigns to grow the direct-to-customer route-to-market - Planning, evaluation and media selection for maximizing RoI - Creation and deployment of content/creatives across select media platforms - Community engagement Key Responsibilities and Outcomes (What the Person needs to accomplish in the role ?) Responsibilities : Operations : - Develop and align annual, quarterly and monthly marketing plan, set to business goals. Maintain effective KPI &amp; activity-reporting schedule. Design and rollout impactful digital campaigns based on customer insight gathered thru interactions with relevant stakeholders and customers.&nbsp; - Work with SEO, SEM, and e-mail marketing teams to set content, success-metrics, target audience and timelines. Optimize campaign user- experience on e-mail segments, landing pages, and form-fills. - Media : Analyse customer data to optimize cost/lead on media deployed, for maximum return on investment. Design and maintain key social media presence - Creative : Brainstorming new ways of segmenting potential customers and means of communication, leading into quick-test pilots (what works/what doesn- t) for increased relevant user-traffic to the site. Evaluate emerging technologies for adoption - leading to faster conversion. Prepare and align communication brief for creative adapt/deployment. - Content &amp; community : Build a plan for top-of-the-funnel(interest &amp; awareness. Eg. Syndicated Newsletters) and bottom-of-the-funnel(demand gen) content strategy along with goals metrics. Prepare and align on a 6- month rolling content calendar. Build and expand on user community-base and increase engagement rates. Job Description : Key Performance indicators/Outcomes: - Higher overall conversion and business revenue delivered - Significant growth in web-traffic, attributed to campaign execution - Increased brand keyword search volume and share of voice (SoV) wrt competition - Increase in Sales-Qualified Leads (SQLs) - thru higher form-fills, open rates, and customer-subscription - Improved CSAT/NPS across touch-points Minimum Qualifications: Engineering Degree in Computer science /electronics Preferred Qualifications - MBA with marketing electives/specialization preferred

Bangalore

Manager - Digital Marketing - Internet/Online 

Manager - Digital Marketing - Internet/Online  ,Job Description for Manager - Digital Marketing - Internet/Online  in Ivanan Consultancy & Services Inc. in  Bangalore for (5-10) years of experience. Apply Now!

Job Description for Manager - Digital Marketing - Internet/Online  in Ivanan Consultancy & Services Inc. in  Bangalore for (5-10) years of experience. Apply Now!