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28/07 Jay Thaker
Founder at SumHR

Views:257 Applications:141 Rec. Actions:Recruiter Actions:94

Manager - Digital Marketing/Inbound Marketing - B2B SaaS Startup (3-9 yrs)

Any Location Job Code: 836985

Digital Marketing Manager / Inbound Marketing Manager (b2b SaaS startup)


The role:


Your role will be at the intersection of lead generation, sales & product management teams. Understanding the product is at the foundation of this position, and communicating the value (not just marketing-wise but internally as well) forms one of the most key pillars of your responsibilities. If you're aspiring to become a CMO of a fast paced tech startup in a few years, this can be a defining opportunity for you to lay the stepping stones to that summit.

You will have three primary objectives:

1. Brand positioning (create a unique brand voice to attract the right customers)

2. Content strategy (content calendar+marketing and some writing too)

3. Demand generation (paid/performance marketing, strategic partnerships)

NOTE: experience/expertise in any 2 is mandatory for being considered for this job.

Primary responsibilities:

- Define the product positioning, create brand voice and structure the marketing funnel

- Create content strategy with content team for BoFu (bottom of the funnel) marketing that scores strong SEO points

- Build value-proposition driven customer content (Testimonials, Use Cases, Case Study, Sales decks, Marketing collateral)

- Collaborate with sales, product and success teams to keep consistent messaging across platforms

- Improve the MQL (marketing qualified lead) process with creative tactics

- Closely work with the sales team to improve product pitching across mediums and platforms

- Execute the content calendar from idea to publishing (with Content team)

- Ideate and execute online events like podcasts, webinars and customer-conferences

- Keep tabs on competition strategies to stay up to date with market trends

We believe in honest marketing and that's why we put our honest foot forward to you about this job as well. So, here goes:

- These responsibilities sound very exciting but are much tougher to execute than they appear. What's worse, in current times getting new customers is more difficult which makes your job even more challenging. This means, you should apply for this job only if you're ready to dive into chaos and #getshitdone, and work with limited resources under pressure situations.

Job location: Remote

- we've just gone full remote, so we'll review this decision in 2021

Apply only if you have:

- Real, on-the-job experience in same or similar role

- At least 3+ years of digital/online marketing experience

- Past work in lead-generation (via inbound marketing), a plus

- Hands-on expertise of content marketing, SEO, SEM, PPC (FB ads)

- Excellent English communication skills, written and oral

- An energetic and expressive work style

- Strong work-ethic to deliver independently, remotely, with least supervision

- High level of self-discipline and accountability

- BONUS points: already worked in b2b SaaS startups

Women-friendly workplace:

Maternity and Paternity Benefits

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