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22/07 HR
Consultant at iMindYourBusiness

Views:110 Applications:32 Rec. Actions:Recruiter Actions:11

Manager - Digital Marketing - Hospitality & Wellness Firm (4-6 yrs)

Bangalore Job Code: 1129487

Digital Marketing Manager - PPC, SEO, SEM


We are looking for a Digital Marketing Manager for a B2B2C hospitality and wellness retreat having their target market in US, Europe and the UK. PPC (Pay Per Click) Manager will run PPC campaigns and monitor paid search budgets. In this role, you should be well-versed in principles of search engine marketing (SEM) including search engine optimization (SEO.) You should also be analytical and good with numbers. Your goal will be to ensure our online marketing efforts have the highest possible return on investment (ROI.)

Responsibilities :

- Launching and optimizing PPC campaigns

- Monitoring budgets and overseeing search platform accounts

- Tracking KPIs and producing useful reports for management

- Participate in forming effective paid search strategies

- Launch and optimize various PPC campaigns

- Oversee accounts on search platforms (e.g. Google AdWords, Bing)

- Be involved in keyword selection and audience targeting

- Monitor budget and adjust bids to gain better ROI

- Track KPIs to assess performance and pinpoint issues

- Produce reports for management (e.g. dashboards)

- Write attractive and concise copy for adverts

- Suggest and develop new campaigns across multiple channels

- Maintain partnerships with PPC ad platforms and vendors

- Find ways to reduce risk of click fraud

- Keep abreast of PPC and SEM trends

- Develop and execute successful SEO strategies

- Manage team of SEO Specialists

- Conduct keyword research to guide content teams

- Review technical SEO issues and recommend fixes

- Optimize website content, landing pages and paid search copy

- Direct off-page optimization projects (e.g. link-building)

- Collect data and report on traffic, rankings and other SEO aspects

- Work with social media and PPC teams to optimize campaigns

- Keep abreast of SEO and integrated marketing trends

Requirements and skills :

- Proven experience as SEO Manager, SEM Manager or similar role

- Knowledge of standard and current SEO practices

- Knowledge of HTML/CSS

Requirements and skills :

- Proven experience as a PPC Manager or Digital Marketing Specialist

- Experience in data analysis and reporting

- Strong in SEO and digital marketing concepts

- Familiarity with multiple platforms (e.g. AdWords, Facebook, Yahoo) is preferred

- Working knowledge of analytics tools (Google Analytics, Tableau, WebTrends etc.)

- Understanding of HTML and XML is a plus

- Proficient in MS Office (particularly Excel)

- Excellent communication skills

- Analytical thinking with strong math skills

- Preferred exp in hospitality industry-

- BBM, BA, BSc/PG in Marketing, Digital Media or a related field; AdWords certification is a plus

Experience: 4-6 years

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

Women-friendly workplace:

Maternity and Paternity Benefits

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