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Manager - Digital Marketing - Hospitality (6-10 yrs)

Mumbai Job Code: 794775

Job Title : Digital Marketing Manager

Function : Marketing

Location : Mumbai Corporate Office, Worli

Reports To :

Functionally Head - Digital Transformation

Administratively Head - Digital Transformation

Superior's Superior :

Functionally - Chief Marketing Officer

Administratively - Chief Marketing Officer

Job Purpose

As Digital Marketing Manager, the candidate is expected to become part of the Marketing team, driving digital marketing campaigns to acquire, engage and retain clients. He/She is expected to be well-versed with the nuances of digital marketing; platforms, practices, channels, Martech tools etc.

Accountabilities :

- Create, manage, and analyze all digital campaigns across multiple platforms to ensure acquisition, conversion with defined performance metrics.

- Collaborate with Marketing team to develop and deliver program goals and assist in designing, executing and reporting on customer acquisition, engagement and retention campaigns.

- Partner with team to champion techniques using marketing automation, impacting campaign design, points within the customer journey, content development, engagement strategies and conversion techniques.

- Constantly identifying and tapping into new channels/affiliates/networks to scale campaigns and optimize ROI.

- Apply marketing strategy and technique, including test, learn and optimization approaches to oversight and execution of automated marketing programs.

- Drive in-depth quantitative analyses and reporting of digital marketing performance metrics.

- Devise digital marketing strategies and implement across Search (primarily Google), Social Media (primarily FB), Display Networks, Affiliate, and Email Marketing.

- Lead the process to improve data quality, reporting, and segmentation strategies to optimize effectiveness of campaigns in support of marketing objectives and program results.

Behavioral Competencies :

- Reliability, and Confidentiality; cheerful disposition and ability to handle pressure

- Productive and tenacious - must be able to take a hands-on approach to projects and see them through to completion.

- Collaborative - oriented to work as part of a team - able to work with colleagues across geographies.

- Eye for detail - must be able to execute work quickly and maintain high service levels.

- Service oriented - must be able to provide value to the business, treating it as an internal client.

- Professional - sets high standards.

- Excellent Team Player

Experience required

- A minimum of 6 years digital marketing experience with hands on experience on Martech tools like Salesforce Marketing Cloud.

- In-depth experience of working directly on various digital marketing platforms such as Google Ads, Facebook Ads, Google Analytics, Attribution platforms etc.

- Strong understanding of digital marketing, lead generation principles, and marketing best practices regarding contact strategies, data capture, campaign analysis, deliverability.

- Knowledge and experience developing KPIs and success measures used to evaluate digital channel performance.

- Strong analytical & presentation skills to be able to extract insights from data and to be able to present the same.

- Bachelor's/master's degree, preferably in marketing, digital, communications or a related field.

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

Women-friendly workplace:

Maternity and Paternity Benefits

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