Manager - Digital Marketing - Health Care Startup (3-5 yrs)
Looking to hire Digital Marketing Manager for a HealthCare Startup. Candidate must have to relocate to Kota in 15 days post joining.
This is not work from home.
- Plan, Execute, and Scale all the digital marketing & remarketing campaigns, Paid & Organic through FB ads, Google ads, Mobile ad platforms, Native marketing platforms like Taboola etc. and other marketing platforms to scale growth, acquisition and sales for our apps.
- Plan and write excellent and action-based content for ad copies.
- Good Knowledge of SEO & ASO strategy to drive organic traffic on the apps.
- Lead, Build and maintain consistency on all the social media channels (FB, Youtube, Linkedin, Insta, Twitter)
- Effectively budget the marketing spend to achieve best possible ROI month on month.
- Constantly measure performance metrics on all the digital campaigns to achieve the defined goals (KPIS, ROI, Cost efficiency)
- Lead and effectively collaborate with team of designers, video creators and content writers to produce appealing content, videos, ads, marketing collaterals.
- Collaborate effectively with the operations and sales team to understand the market and build marketing strategies while also contributing towards offline marketing.
- Able to identify gaps and leakages in digital campaigns timely to reduce unwanted spend.
- Must have used & Possess good knowledge on analytics tools like Google analytics, Firebase, FB insights, hubspot, Semrush, marketing automation tools like Clever tap, Moengage and app attribution platforms like apps flyer, branch etc.
- Must possess knowledge on content management systems for handling website presence and blog.
- Able to collaborate cross functionally in a fast-paced environment. Must possess a startup mindset.
Experience Required :
- 3-5 years of experience in driving and scaling digital campaigns utilizing major ad platforms with proven results.
- Handled a budget upwards of 50 lacs for a business.
- Must possess excellent written and verbal communication skills in Hindi & English (Hindi Mandatory)
- Experience and fluency with content creation, SEO & ASO.