Manager - Digital Marketing - Food & Beverages

Designation: Digital Marketing Manager (Female Professional Preferred)

Base Location: Lucknow

Reporting To: VP Marketing

Experience: 3 -5 Years

Education: MBA/ Premier B-School pass-out preferred

(Food & Beverage industry experience is preferred)

Job Description :

- Develop Digital Marketing strategies to build a lasting digital connection with consumers enabling the full end to end user purchase experience and retention.

- Driving traffic to website to generate leads and tracking conversions, and key KPIs.

- Plan and monitor the ongoing company presence on social media (LinkedIn, Twitter, Facebook etc.)

- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs

- Launch optimized online adverts through Google Adwords. to increase company and brand awareness and Conversion

- Develop paid social media campaigns to target relevant audience and drive traffic to our websites.

- Evaluate and develop a long term SEO strategy (keyword, image optimization etc.)

- Prepare online newsletters and promotional emails and organize their distribution through various channels

- Provide creative ideas for content marketing and update website

- Collaborate with designers to improve user experience

- Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.)

- Acquire insight in online marketing trends and keep strategies up-to-date

Required Candidate profile : 

- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns.

- Proven experience as Digital Marketing Executive or similar role in a Food/Beverage industry

- Excellent understanding of digital marketing concepts and best practices

- Experience with B2C social media campaigns, Google Adwords, email campaigns and SEO/SEM

- Up to date on latest trends and working knowledge of ad serving tools

- Analytical mindset and critical thinking

- Excellent communication and interpersonal skills