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Senior Consultant at Antal International
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Manager - Digital Marketing - Food & Beverages (3-6 yrs)
Designation: Digital Marketing Manager (Female Professional Preferred)
Base Location: Lucknow
Reporting To: VP Marketing
Experience: 3 -5 Years
Education: MBA/ Premier B-School pass-out preferred
(Food & Beverage industry experience is preferred)
Job Description :
- Develop Digital Marketing strategies to build a lasting digital connection with consumers enabling the full end to end user purchase experience and retention.
- Driving traffic to website to generate leads and tracking conversions, and key KPIs.
- Plan and monitor the ongoing company presence on social media (LinkedIn, Twitter, Facebook etc.)
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs
- Launch optimized online adverts through Google Adwords. to increase company and brand awareness and Conversion
- Develop paid social media campaigns to target relevant audience and drive traffic to our websites.
- Evaluate and develop a long term SEO strategy (keyword, image optimization etc.)
- Prepare online newsletters and promotional emails and organize their distribution through various channels
- Provide creative ideas for content marketing and update website
- Collaborate with designers to improve user experience
- Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.)
- Acquire insight in online marketing trends and keep strategies up-to-date
Required Candidate profile :
- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns.
- Proven experience as Digital Marketing Executive or similar role in a Food/Beverage industry
- Excellent understanding of digital marketing concepts and best practices
- Experience with B2C social media campaigns, Google Adwords, email campaigns and SEO/SEM
- Up to date on latest trends and working knowledge of ad serving tools
- Analytical mindset and critical thinking
- Excellent communication and interpersonal skills
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
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