Manager - Digital Marketing - FMS/MDI/IIM/SIBM

1. Build Company brand in the Digital Space:

- Define strategic roadmaps and deploy digital solutions across Social, YouTube, Email, PPC & App PUSH channels to ensure growth of the brand in the Digital space

- Develop a robust relevant content (videos, articles, blog pieces, info-graphics, picture stories etc.) to support campaign objectives

- Define metrics for initiatives and campaigns and monitor performance.

2. Product Communication on Digital Platforms:

- In line with Product Marketing roadmap, develop product communication

- Manage digital communication for product launches, product sustenance.

3. Managing Online Backend-

- Get Hands-on with managing various tools (AEM, Hybris) associated with supporting hilti website.

- Create funnels on Google Analytics to track the user journey.

- Give recommendations on improving UI/UX, Content layout, Trade specific homepages, editorial pages, Blogs & Articles to create a highly engaging user experience on the website.

4. Coordinate with Marketing Agency for:

- Establishing Dominance in search (SEO) for Brand and relevant business search terms to generate traffic and leads.

- Develop and implement social media framework across social platforms.

- Drive media campaigns and digital integrations to support Big Campaign Launches, Generate leads/subscriptions, program registrations and participation.

- In Q2 2018, Plan and manage online performance campaigns on digital platforms - Search Engine Marketing (SEM) Text ads, Google Shopping Ads (PLA) & Re-marketing for select categories & generate leads/direct sales through website.

5. Analytics & Planning:

- Tracking conversion funnels and translating raw data into actionable insights supporting short- and long-term strategic objectives through internally developed dashboards as well as 3rd party tools such as Google Analytics

Preferred-

- 6-7 yrs of experience in Digital Marketing.

- 2-3 years in e-commerce preferred.

- Hands-on experience in aforesaid tasks preferred.

- Agency handling experience a big plus.

- Candidates with Online Product management + Digital Experience will be given preference.

- Hands-on experience in both or atleast one - Google Analytics or Omniture.