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Senior Consultant at Antal International
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Manager - Digital Marketing - FMCG/FMCD (6-12 yrs)
Manager Digital Marketing
- Planning and execution of digital outreach campaigns for the entire brand portfolio.
- Lead, strategize and execute the 360 degree Digital marketing strategy through Digital marketing to achieve business objectives.
- Leading and executing the strategy on Content generation as may be required for the brand.
- Lead media planning & buying for all digital platforms
- Develop & execute targeted Search, display, social, mobile, etc
- Measuring and reporting on the performance of all digital marketing campaigns ,develop KPI's to measure digital campaign effectiveness and ROI optimization.
- Analysis and interpretation of data from social media , to deliver insights
- Work closely with brand managers on their product portfolio and give them suitable solutions.
- Work with the ECOM lead to develop brand wise strategies for each platform
- Manage Digital Media agency/ Social media agencies and technology vendors.
- Provide consistent presence on E-Commerce platform with well-confined campaign.
- Drive digital process for assigned brands in E-Commerce and social media platform.
- Track latest trends of the niche brands in consumer sector & evaluate brand fit.
- Maintain social media presence across all digital channels.
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
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