Manager - Digital Marketing - FMCG/FMCD

Digital Marketing Manager - FMCG/FMCD

Responsibilities :

- Design digital marketing strategy for targeted segments in line with the brand architecture

- Plan and execute all digital marketing campaigns

- Build and accentuate our social media presence

- Managing online brand and product campaigns to raise brand awareness.

- Measure and report performance of all digital marketing campaigns

- Identify trends and insights, and optimize spend and performance based on the insights

- Brainstorm new and creative growth strategies

- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints

- Collaborate with agencies and other vendor partners to effectively use SEO/SEM for maximum visibility and recall of brand ahead of other social media campaigns

- Identify new trends in digital marketing, evaluate new technologies and ensure the brand is at the forefront of industry developments

- Create engaging written, graphic, and video content for various digital platforms

Desired Profile :

- MBA degree in marketing

- Working experience in the digital marketing domain

- Strong analytical skills and data-driven thinking

- Up to date with the latest trends and best practices in online marketing

- Self-driven, innovative thinker and risk taker with strong drive for execution and result