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Team Leader - Sourcing at ACH Management Consultant Pvt Ltd
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Manager - Digital Marketing - FMCG (5-8 yrs)
Manager - Digital Marketing - FMCG
Location : Mumbai,
Position Type : Permanent
Job Description :
Role and Responsibilities : (will include but not be limited to the following)
- End to end digital media strategy creation. Including audience analysis, content planning and media management across channels.
- Excellent control on the following tasks and tools - Re-marketing, programmatic buying and spends, most recent Ad Words features, campaigns, GDN/Ad networks, tools for subscription plus, etc.
- Efficiently scaling up online sales (non-marketplace sales) and decoding the same. Monitoring online media buying across channels and accordingly building buying strategies.
- Excellent understanding the entire digital marketing needs including SEM and SEO, Social Media, Display Advertising.
- Identifying the target audience for a particular media campaign and deciding how best to communicate to that audience and re-marketing to the target audience.
- Research and creation of pitches along with the team Google Ad Words, Social Ads & Analytics Technical Expertise (thorough understanding of SEM Google Ad Words, Social Ads, Google Analytics Expert) in managing paid search campaign.
- Monitoring, creating And A/B testing media.
- Work jointly with ad agency to drive campaign strategy & development
- Plan and execute digital marketing strategies so as to increase conversions.
- Optimize plans and budget according to the best media mix.
- Creating and executing paid media campaigns.
- Analyzing, Recording, and Troubleshooting performance data.
Qualifications and Education Requirements : Graduate with MBA
Preferred Skills :
- Digital marketing Campaign Management
- Search engine marketing Display advertising
- Media strategy Google analytics
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