Manager - Digital Marketing - FMCG

Role - Digital Marketing Manager

Location - Pune

Experience - 5yrs -8yrs

Industry Preference - Any

- Create digital strategy aligned to overall Strategy

- Create an annual digital marketing calendar and build digital programs that will help achieve the objectives laid out in the digital strategy as well as the overall brand objectives

- Develop implement and monitor new campaigns associated with product launches

- Create, manage, and analyze all digital media campaigns across multiple platforms and search engines to ensure acquisition and conversion goals are met

- Day-to-day management of digital media/social networking campaigns including coordinating creative production with agency partners for marketing material and content apps for mobile/social platforms, social media comment generation and responses, landing page optimization, budget management

- Work with development teams to improve site architecture for SEO, recommend content and user experience development strategies

- Drive in-depth quantitative analyses and reporting of digital media performance metrics

- Primary point of contact and subject matter expert for digital paid media and social platform experiences with both internal and external contacts

- Work with the Digital Media Agency, Advertising Agency, and Leadership Team to set goals, refine strategy, and review progress

- Research emerging technologies as well as competitor's digital strategy for industry best practices and opportunities to improve internal tools and capabilities of paid media

- Devise tools and scorecards that will measure performance in digital marketing as well as its impact on the overall brand equity