Manager - Digital Marketing - FMCG

Role : Manager - Digital Marketing - FMCG 

 Digital Marketing Manager Position with a leading FMCG, Food & Beverage client:

Key Responsibilities :

- Marketing Campaign Execution And Optimization

- Oversee a social media strategy

- Develop and manage digital marketing campaigns

- Identify new trends in digital marketing, evaluate new technologies

- Manage and optimise content for the website and social networking accounts such as Facebook, Blogs and Twitter

- Track and analyse website traffic flow and provide regular internal reports

- Track key performance indicators such as reducing the website bounce rate, increasing dwell time or improving conversion

- Continually work on the Search Engine Optimization of the website(s)- Fix any errors or bugs in online content

- Manage email marketing campaigns

- Manage day to day execution and optimization of marketing campaigns consisting of email flows and web page builds

- Completing campaigns and page builds according to agreed timelines and communicating any roadblocks to the founder

- Understand basic data analysis. Be able to make decisions based on ROI & trends based on past results of campaigns

- Demonstrates ability to adhere to project & relationship management expectations outlined by the team.

Must Have :

- Min 5 -10 years of experience in Digital Marketing space

- Proven experience in promotions, merchandising, and creating effective customer web experiences on eCommerce platform

- Report against sales targets (both quantitative and qualitative)

- Understanding and ability to manage key metrics, from traffic and purchase conversion to page load times.

- Familiarity with all of the components that make up a great web experience: Visual Design, UX, Content, Paid Media, SEO, and Social,

- Excellent communication skills - both Verbal and Written - SEO / SEM/ Google Analytics