Manager - Digital Marketing - FMCG

Marketing Manager (Digital)

Reports to: Zonal Marketing Head South Zone & National Digital Marketing head

Reportees : Nil

Job Role :

- Manage and spearhead the Zone to partner with accounts/trade to drive their digital objectives by supporting them in various social and digital media acts.

- Drive digital marketing presence for all PRI brands across on/off-trade partners.

- Adopt new-technology solutions and platforms to improve brands visibility at retail.

- Integrate digital into all Innovation projects to drive product launch, trials, feedback and sales

- Manage and operate National Initiatives / Tools and integration at regional level, in coordination with sales team.

- Work closely in coordination with digital team at corporate office to enable dissemination of paid, owned and earned media across zones.

QUALIFICATION: MBA from good institute.

Essential/Must-have :

- Minimum 4 years of experience in renowned agency or brand managing,

- Should have good understanding of all social media platforms and spent minimum 3 years on digital & social media initiatives.

- Has ran and managed campaigns which delivered Digital KPIs

- Good understanding of Data Analytics and Budgets related to digital projects

Desirable/Good to have: Post Graduation in Business Management / Marketing Management

EXPERIENCE:

Essential/Must-have:

1. Preferably from FMCG Industry with successful stint in managing digital marketing operations at on-ground level

2. Worked for known brands in digital media/advertising agencies

Desirable/Good to have :

- 2-3 years of experience in managing trade marketing operations experience.

- Client-side experience will be preferable

- Should have basic understanding & experience of technology involved to anchor digital campaigns

FUNCTIONAL COMPETENCIES:

Essential/Must-have:

1. Established Digital and Social Media/Community Management for trade marketing partners

2. Experience in Media Buying-Track record of increasing digital reach and engagement through various digital initiatives

3. Experience delivering significant social media marketing campaigns

Desirable/Good to have: Working knowledge of paid and owned aspects of digital media.

LEADERSHIP COMPETENCIES :

Essential/Must-have: Have an ability to work in individual capacity while being self-motivated.

Desirable/Good to have: Digital IT domain knowledge.