Manager - Digital Marketing - FMCG

Leading FMCG company is hiring for a senior role in Digital Marketing. Candidates with at least 4 years experience in Digital Marketing need apply.

Main Duties and Functions

- Develop and manage the digital marketing strategy that directly supports business growth

- Responsible for planning and budgetary control of all digital marketing activities

- Plan and execute all web, email, social media, mobile and display advertising campaigns

- Evaluate performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)

- Manage the e-commerce business across all portals in terms of brand visibility, product listings and campaigns

- Identify trends and insights, and optimize spend and performance based on the insights

- Brainstorm new and creative growth strategies including new media opportunities

- Collaborate with internal teams (Marketing, HR, Sales, Commercial Excellence etc.) to create & optimize user experiences

- Analyze, evaluate and define end-to-end customer experience across multiple channels and touch points

- Review new technologies and keep the company at the forefront of developments in digital marketing

- Maintain a digital dashboard that tracks brand performance across the life nutrition portfolio

- Monitor competitive digital campaigns and their effectiveness

- Manage effective and proactive digital outreach programs to drive qualified traffic and greater conversion online, and analyze performance

- Secure maximum online media coverage for brand campaigns. Establish and build relationships with key influencers, industry leaders to ensure media buzz.

- Manage day to day Digital Marketing partner relationships with internal and external stakeholders

- Assist the Corporate Digital Marketing team in driving the Digital Transformation agenda