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12/04 Vijaya Diwan
Head - Leadership Hiring at Chrysalis Consulting HR Pvt. Ltd.

Views:9724 Applications:394 Rec. Actions:Recruiter Actions:193

Manager - Digital Marketing - FMCG (4-10 yrs)

Mumbai Job Code: 686310

Leading FMCG company is hiring for a senior role in Digital Marketing. Candidates with at least 4 years experience in Digital Marketing need apply.

Main Duties and Functions

- Develop and manage the digital marketing strategy that directly supports business growth

- Responsible for planning and budgetary control of all digital marketing activities

- Plan and execute all web, email, social media, mobile and display advertising campaigns

- Evaluate performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)

- Manage the e-commerce business across all portals in terms of brand visibility, product listings and campaigns

- Identify trends and insights, and optimize spend and performance based on the insights

- Brainstorm new and creative growth strategies including new media opportunities

- Collaborate with internal teams (Marketing, HR, Sales, Commercial Excellence etc.) to create & optimize user experiences

- Analyze, evaluate and define end-to-end customer experience across multiple channels and touch points

- Review new technologies and keep the company at the forefront of developments in digital marketing

- Maintain a digital dashboard that tracks brand performance across the life nutrition portfolio

- Monitor competitive digital campaigns and their effectiveness

- Manage effective and proactive digital outreach programs to drive qualified traffic and greater conversion online, and analyze performance

- Secure maximum online media coverage for brand campaigns. Establish and build relationships with key influencers, industry leaders to ensure media buzz.

- Manage day to day Digital Marketing partner relationships with internal and external stakeholders

- Assist the Corporate Digital Marketing team in driving the Digital Transformation agenda

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

Women-friendly workplace:

Maternity and Paternity Benefits

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