Manager - Digital Marketing - FMCG

Position: Manager- Digital Marketing

Reporting to: Director- Marketing

Location: Corporate Office, Mumbai

Position Summary:

The incumbent be a part of Digital & E-Commerce Marketing team. He/she would assist in developing& executing digital strategies across platforms& consumer cohorts. The position would be responsible for brand &business building on E-commerce & other online platforms. They are expected to create, curate & work with a strong digital ecosystem of agencies & partners to enable world-class output.

Key Accountabilities:

DIGITAL & E-COMMERCE MARKETING:

- Creating & executing marketing programs on the respective e-commerce platforms in collaboration with internal brand team, business team & partner marketing teams,

- Work with Creative agencies to develop creative for Ecommerce and Social media,

- Measuring and reporting performance of all digital marketing campaigns (ROI and KPIs), measuring experiments and conversion tests within Digital Media.

- Evaluating & managing end-to-end customer experience across multiple digital channels and customer touch points

- Mapping brand performance with best in class industry standards and provide optimization opportunities

- Day-to-day management of digital media/social networking campaigns including coordinating creative production with agency partners for marketing material and content apps for mobile/social platforms, social media comment generation and responses, landing page optimization, budget management

- Work with development teams to improve Website architecture for SEO, recommend content and user experience development strategies.

- Research emerging technologies as well as competitor's digital strategy for industry best practices and opportunities to improve internal tools and capabilities of paid media

- Partner with HR for leveraging digital media for employer branding

Qualification and Experience

- MBA in Marketing from premier B-schools

- 3-7 years of post-qualification experience with hands-on experience in digital media marketing, social media management, mobile and email marketing, driving user experience in FMCG industry.

- Good understanding of SEO/digital paid media best practices/SMM/Google Analytics/ Pay Per Click (PPC) optimization, Google Adwords, Google Analytics, A/B Testing as well as a working knowledge of current and emerging trends and technologies

- A creative and conceptual thinker with the ability to develop innovative campaigns to meet aggressive goals

- An analytical mindset, with a passion for user experience and relentless drive for performance to optimize our digital media campaigns and ROI