Manager - Digital Marketing - FMCG

Role: Digital Marketing Manager - HCD

Location: Kolkata

Reporting: Head - Marketing HCD

Responsibilities:

- Develop digital strategy and execution plan for the platforms/products/services

- Develop detailed execution plan for the year along with measurable KPI's and spends control

- Monitor performance of each marketing channel; identify and implement opportunities for improvement; test into new marketing channels - scale them if performance is in line with targets

- Continuous analysis of data on product, platforms, trends to give inputs into IT, consumer journeys enhancements, product development ideas, program efficiencies

- Monitor performance of each marketing channel; identify and implement opportunities for improvement; test into new marketing channels - scale them if performance is in line with targets

- Plan & manage execution of monthly advertising and promotions calendar. Manage marketing budgets and ensure profitable ROI in ZanduCare portal and other portals for Zandu products

- Manage internal stakeholder communication with Emami brand teams on content, e-commerce spends, planning of visibility levers and creation of brand assets

- Develop independent market view and consumer trends for identifying new product ideas. Work closely with the Innovations team for the launch of the new products.

- Closely monitor competitive activities, positioning, brand health, and brand share. Track competitive SKU's for promotions, offers.

- Content management for web assets and continual updating and refresh

- Manage Digital and creative agencies, collaborate closely as strategic partners

- Analyze campaign effectiveness for CPM, CPC initiatives; ROI on key metrics at a brand and account level - identify the right keywords, increase conversions, and identify the right target ASINs etc.