Consultant Recruitment at Hr India Solutions
Views:4123 Applications:295 Rec. Actions:Recruiter Actions:15
Manager - Digital Marketing - FMCG (2-8 yrs)
Job Description :
Basic Details :
Job Title : Marketing Manager, Digital & E-com (Preferably From Advertisement/PR Agencies)
Function / Department : Marketing
Region : National Location/Base : Delhi
Position Summary :
- Primary objective is to design and execute the brand communication to educate, engage and enhance our dialogue with the consumer on the digital medium
Role Accountability :
Core (Lead all online sales development activities and digital communication for the brand)
Business Growth :
- Design and execute a digital strategy to leverage brand online properties Website, Social media handles, E-com associations, offline events, property associations and PR activities to increase online brand engagement & product sales.
- Develop & execute innovative digital campaigns to increase the overall reach & loyalty for the brand online elements
- Integrate offline events, associations & PR activations with online campaigns and leverage the same to build audience and traction
- Build affiliate associations & partnerships with other websites & mobile applications to build a user base for the brand /product
- Develop and implement robust Sales development plan to enhance the online customer acquisition & repeat purchase on Bonhomia website & other E-commerce storefronts
- Optimise the company website and integrate features to make it top search choice for the category - Leverage Search tools : SEO, SMO, Google Adwords & Analytics to increase discoverability of the Bonhomia website & increase traction
- Create engaging content to build traction for the brand communication mouthpieces (Website, Social media handles, Email communication & blogs )
- Create a strong CRM program for retaining existing and acquiring additional customers to drive online sales & cross promotions with online / offline channels
- Lead & Develop Mobile & E-mail based solutions to increase the penetration of the concept, brand communication and enhance product sales
- Online media buying strategise, budget and negotiate, execute, build in ROI for the spent
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.