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18/09 Vishal Mehan
Director at TheRecruit

Views:2524 Applications:216 Rec. Actions:Recruiter Actions:6

Manager - Digital Marketing - FMCD/Retail (2-5 yrs)

Gurgaon/Gurugram Job Code: 744927

Own end-to-end execution, measurement, reporting and optimization of AdWords (Search, Shopping, Display, youtube) campaigns with goals to increase transactions, new users, acquired via AdWords.

- Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting across Search, and other facets of paid search in accordance with business goals.

- Managing and maintaining large keyword lists.

- Keyword research and contextual understanding of what works and what doesn't in the health market is important.

- Writing own Search Ad Copy and working with teams to build and optimize landing pages Improve quality score of ads on google and optimize campaign structure Running A/B tests across paid search campaigns & landing pages.

- Generate weekly and monthly reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives.

- Keep pace with search engine and PPC industry trends and developments.

- Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance to internal business goals.

- Monitor and evaluate search results and search performance across the major search channels.

- Perform traffic and competitor analysis regularly to maintain an edge.

- Analyze & report on campaign KPIs to key stakeholders.

- Partner with internal teams to optimize campaign performance (targeting, optimization, creative direction, etc)

Women-friendly workplace:

Maternity and Paternity Benefits

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